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Western Pacific Sanitation Marketing and Innovation Program

Western Pacific Sanitation Marketing and Innovation Program
Live & Learn & AusAID

The Western Pacific Sanitation Marketing and Innovation Program (WPSMIP) improved gender-appropriate access to water and sanitation facilities in The Solomon Islands, PNG, Fiji and Vanuatu.

Project Category: Applied Research

Key Areas of Work: Water, sanitation and hygiene (WASH)

Project Date: Apr 29, 2013

IWC received AusAID funding to a three-year research project building a deeper understanding about the opportunities for market-place solutions to WASH service delivery. The research built knowledge about:

  • the motivations and desires of consumers as well as their willingness to pay
  • the enabling community and government environments
  • and the products and services suited to Pacific cultures and environments.

The program also worked to ensure that these improvements last, through delivery of long-term behaviour change programs and capacity building within communities, government and local civil society organisations. 

Activity Description:    

The program included:

  • Demand-driven delivery of WASH services through empowerment of communities to sustain WASH cooperatives and service
  • Capacity development of local governments to provide on-going support to community WASH cooperative
  • Service-delivery suppor
  • Action research on sanitation marketing to add to the evidence-base for sanitation marketing approaches in small island countries


Project Category: Applied research
Key Areas of Work: Sanitation Marketing, WASH
Client: Live and Learn Environmental Education / AusAID

WPSMIP wil be delivered by a consortium of Live & Learn Australia (Lead) International Women’s Development Agency (IWDA) and International WaterCentre (IWC) working alongside in-country locally registered offices of Live & Learn.

Project Date: April 2013 – April 2017 (current)
Project Location: Solomon Islands, PNG, Fiji, Vanuatu



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